About Us

Established in 1971, Shahid Mahmnod & Company is leading with the objective of becoming the prominent source for exclisuve products with innovative solutions. SMC has a strong presence with 5 showrooms in Lahore and branch offices islamabad, Faisalabad & Karachi. In all other parts of the country, we are represented by network of dealers and their sub-dealers.

Business Strategy Work Commitment Social Responsiblility

A GLOBAL BRAND

Colour, design and technology. Smc has designed innovative household appliances for all everyday environments since 1948. The headquarters are situated in 110 D.H.A. Main Blvd, Sector R DHA Phase 2, Lahore, Punjab. In the field of aromatic essences delimited by a perimeter of four thousand poplars, technological innovation comes together with quality culture for an all-Italian household appliance manufacturing activity.
Vision, intuition, international reach: owing to a business culture that places the utmost attention on quality, on technological contents with an extreme focus on energy savings, the Smc Living is recognised on an international scale as a mastermind of excellence.

DESIGN

For Smc, style is first and foremost a distinctive notion, a product communication approach to enjoying the household appliance.

These days the ability to combine functional performance levels with superior energy efficiency is a must, a challenge that runs parallel with styling research that Smc’s advanced in-house design centre carries forward while relying on the partnership of world-famous architects and designers such as Guido Canali (watch the video with the interview), Mario Bellini, Studio Piano Design, Marc Newson, Giancarlo Candeago, Matteo Bazzicalupo and Raffaella Mangiarotti from deepdesign. Being able to team technology with style has made it possible to create products which have become genuine icons over time.

TECHNOLOGY WITH STYLE

Smc has 4 production plants in Italy. Their certified laboratories, thanks to their in-depth knowledge of materials and to state-of-the-art technology, interpret the needs of contemporary living, expressing essential qualities in the products, including durability, safety, flexible use, energy efficiency and enjoyability.
onstant and strict control tests throughout the entire production process testify to the brand’s commitment to guaranteeing absolute reliability. What’s more, thanks to increasingly cutting-edge interfaces and different programming solutions, every single Smeg household appliance meets the various needs of the user in full respect of maximum simplicity of use and smart resource management.